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Ching-Kuo Institute of Health and Management
Postgraduate School of Health Industry Management

Ching-Kuo Institute of management and health was established in 1967. It was formerly known as ‘Der-Yu Junior Nursing College’, which has educated numerous nursing professionals to serve the society. The junior college was upgraded as a tertiary institute of management and health in 2002. The educational foci were health service and management. Based on the department of Nursing, health service education were expanded with establishing Department of Food Science and Technology, Department of Restaurant and Hotel management, Department of Cosmetic Technology, Department of Sport and Leisure Management. In the field of management, we then established Department of Human Resource Development and Department of Information Technology.

The Postgraduate School of Health Industry Management was established upon the disciplines of management, integrated with other disciplines of nursing, sport health and leisure management, applied cosmetics and food science and technology. In addition to academic education, we had also invited professionals from the related professional fields to join us to form a strong instruction team, which will satisfy the needs of those students who are taking management positions in their industry.

The priorities and specialties of the program are introduced as the follows:
1. To equip students with the ability and knowledge of interdisciplinary management:
Integrating our various departments’ teaching specialties and educational resources to provide complete environment of health management teaching and learning to increase the students’ awareness of integrated management of the industry and the ability to integrate interdisciplinary knowledge.

2. To enhance students’ competence in both academic research and professional management:

We Provide instructions on practical training and academic research, to enhance the management quality of domestic health industry and related business units.

3. Enable students fully grasp the pulse of industry markets, improve the added-value of the industry:
We implement professional training of health industry marketing research and strategy to grasp the overall development of national demands as well as consumer characteristics and trends. The coverage of sports, health and recreation services industry are quite broad. Its derivative, and industry-led association contains substantial benefits. As people pay more and more attention to life quality and the importance of sports and recreation, the booming future development is just round the corner.
4. To enhance the quality of health service professionals:
Leisure and sports related activities in our country are lack of the ability to operate independently. The recognition of developing an overall sports and health services sector also seem to be insufficient. Besides, part of the traditional sport or recreational therapy services sector also tend to walk on the edge of laws and regulations on medical issues, so that sports and leisure service industry is unable to step on the right track. The insufficiency of guidance and regulations has also impeded the development of sport media and sport consultancy industry.

Through cultivating high-level management personnel, we expect to improve the overall quality of the professionals of the health industry, and hence to shape a macro-planning system for the industry.
5. In accordance with national policy, build up high-quality sports and leisure environment:

The Committee of Sports of Executive Yuan has drawn policies favorable for the integration of entertainment, culture, education, recreation, leisure, sport, agriculture, forestry, and fishery resources. "The plans of promoting sports and leisure service industries" was made in the hope to build Taiwan as the Kingdom of sports and recreation. The future development of promoting sports and leisure service industries will be reaching the goal that was stated in a national plan ‘Challenge 2008’ - to double the sports population than ever before in 2007. In the long-term, it will help improve the investment environment of sports leisure services sector, encourage the industry to plan international and domestic activities, and provide convenience and easy service products to the citizens. It is hoped to increase 0.5 million sport population in 2008, and gradually reach the life standard that every citizen enjoys sports, thus form a large health related sports, leisure services industry network.